PCC Natural Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 695
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SWOT Analysis of PCC Natural Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PCC Natural Markets

Parent Company

Co-operative

Category

Food and Retail

Sector

Grocery

Tagline/ Slogan

-

USP

Customer owned

STP

Segment

Food and retail segment

Target Group

Middle income health conscious customers

Positioning

Healthy food with sustainability

SWOT Analysis

Strengths

1.Largest natural food cooperative in the U.S. with a membership of over 40,000+ members

2. Received the prestigious “Leadership in Action” award by The Organic Centre for Leadership

3.Very good store layout with easy access

4.Uses only sustainable produce and sea food in its collection and follows all Greenpeace norms

Weaknesses

1.Brand recognition not as prominent as big players

2. Low market and revenue share as compared to big players

Opportunities

1.Expand into other regions by having more stores

2.Include employee engagement programs for better performance

3. More advertising and branding exercises would help establish brand further

Threats

1.Highly fragmented market with price competition

2.Increasing prices and food regulation standards

3. Economic fluctuations and recession can affect operations

Competition

Competitors

1.Whole Foods

2.Albertsons

3.Trader Joe’s



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