Ridley Family Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 413
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SWOT Analysis of Ridley Family Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ridley Family Markets

Parent Company

Ridley Family Markets

Category

Food and Retail

Sector

Grocery

Tagline/ Slogan

Small enough to serve you. Large enough to save you money

USP

Quality at low price

STP

Segment

Small town

Target Group

Middle income group

Positioning

quality products at lower prices

SWOT Analysis

Strengths

1. Ranked as the one of the 25th largest private company in Idaho

2. Has very strong electronic marketing wing that engages in marketing innovations like electronic automatic redemption of coupons.

3.Received the Global Electronic Marketing award for its customer loyalty program

4.Very good customer service with well trained staff

Weaknesses

1.Brand recall and financial position not as strong as big players

2.Limited products available hence low market share

Opportunities

1.Can expand timings to attract working people who would be shopping during odd hours

2. More number of stores spread across the US

3. Tie-ups and associations with big players

Threats

1.Increasing food standards are increasing the cost of production

2. Financial instability and economic fluctuations is a concern

3. Increasing competition due to expansion of players

Competition

Competitors

1.Walmart

2. Whole Foods

3.Albertsons

4. Fareway Stores



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