Ahold SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1632
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SWOT Analysis of Ahold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ahold

Parent Company

Koninklijke Ahold N.V

Category

Retail

Sector

Food retail

Tagline/ Slogan

Better choice. Better value. Better life. Every day.

USP

Globally spread retail stores

STP

Segment

Middle income group

Target Group

Urban Middle income groups

Positioning

Value for money

SWOT Analysis

Strengths

1.Very good supplier relationship management  drives to develop strong long term relation with small and diverse businesses that offer quality product and services

2. Vast network of 750+ stores and 200+ fuel stations and operates under many brand names such as Giant Carlisle, Stop & Shop, Martins and Giant Landover

3. Ahold operates across many states of the US and District of Columbia.

4. Extensive customer reach through e-retail platform of www.peapod.com

5.Have deep pockets and thereby can use several promotional and customer relationship management programs to attract customers and expand further

6.Extremely efficient and dynamic management team

Weaknesses

1.Huge setback in terms of both capital and brand name when there were litigations against the company for accounting irregularities

2.Highly levered firm can be an issues financially

Opportunities

1. Regaining its giant position through brand building and projecting a clean and true image
2.Stronger online retail platform can be used to expand globally to the Asian countries which is a untapped market

Threats

1.Attracting investors after the fraud charges has become difficult and is a threat towards raising new capital

2. Intense competition from existing players

3. Changing market dynamics and unfavourable govt policies

Competition

Competitors

1.Walmart
2.Kroger
3.Safeway

4.Carrefour



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