Scot's Lo-Cost SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 396
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SWOT Analysis of Scot's Lo-Cost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scot's Lo-Cost

Parent Company

Weis Markets, Inc

Category

Retail

Sector

Grocery

Tagline/ Slogan

Where Freshness Matters

USP

Low Prices

STP

Segment

Rural low income groups

Target Group

Rural areas, small towns and third class cities

Positioning

Low cost

SWOT Analysis

Strengths

1. Very efficient operations and high use of technology in its stores

2. Low prices attract lower income groups

3.Excellent supplier relationship management and is able to source produce at a very low cost

Weaknesses

1.Poor customer service as compared to expertise of global players

2.Limited geographic presence

Opportunities

1. Improve its e-retail portal to cater to increasing customer preference for online shopping
2. Expand into urban markets by projecting a upmarket image in these places or by operating under a separate banner

Threats

1.Very stiff price competition from many retailers

2. Unfavorable market dynamics and recession can affect operational efficiency

Competition

Competitors

1.Walmart

2.Acme

3.Giant Eagle

4.Food Lion

5.Harris Teeter

6.Safeway



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