SWOT Analysis of Scot's Lo-Cost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Weis Markets, Inc
Where Freshness Matters
Rural low income groups
Rural areas, small towns and third class cities
1. Very efficient operations and high use of technology in its stores
2. Low prices attract lower income groups
3.Excellent supplier relationship management and is able to source produce at a very low cost
1.Poor customer service as compared to expertise of global players
2.Limited geographic presence
1. Improve its e-retail portal to cater to increasing customer preference for online shopping 2. Expand into urban markets by projecting a upmarket image in these places or by operating under a separate banner
1.Very stiff price competition from many retailers
2. Unfavorable market dynamics and recession can affect operational efficiency
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