Spec's Wine, Spirits and Finer Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1014
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SWOT Analysis of Spec's Wine, Spirits and Finer Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spec's Wine, Spirits & Finer Foods

Parent Company

Spec's Family Partners, LTD

Category

Retail

Sector

Liquor

Tagline/ Slogan

-

USP

Wide range of products and free sampling

STP

Segment

Wine and liquor outlet

Target Group

Middle income urban population

Positioning

Value for money

SWOT Analysis

Strengths

1 Largest vendor of liquor in Greater Houston and fifth largest retailer of wine in the United States

2. Received the "Best Liquor Store" award for consecutive years by the Houston Press

3.Wide network of over 160+ stores

4.Good store layout and easy navigation

5.Well trained and friendly staff

6.Huge collection of products of all price ranges to attract customers of all classes

7.Excellent customer relationship management by regular discounts and many loyalty programs

Weaknesses

1.Some customers perceive it as a low cost store and hence  low brand image

2.Not very strong management team leading to mismanagement and customer dissatisfaction on some occasions

Opportunities

1.Can tie up with corporates and event management firms for bulk orders at discounted price
2.Expand their food area as well to attract family shoppers

Threats

1.Very strict regulation on standards of alcoholic drinks

2. Unfavorable govt policies and fluctuating market prices

3. Competition from existing players and international retailers

Competition

Competitors

1.King Liquor

2.Burnet

3. Texas Liquor

4. Western Beverages



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