Straub's Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 419
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SWOT Analysis of Straub's Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Straub's Markets

Parent Company

Straub's Markets : family owned business

Category

Food Retail

Sector

Grocery

Tagline/ Slogan

Fine grocers since 1901

USP

Speciality food retail

STP

Segment

Upper and middle income groups

Target Group

Middle income groups who value fine cuisine

Positioning

Speciality food

SWOT Analysis

Strengths

1.Multiple awards for being the best retailer and best customer satisfaction

2.Has been in the grocery business for the last 108 years and hence has an established brand recognition

3.Good store layout for ease of customers with “store within a store concept”

4. Has a good collection of food and is known for its "World Famous Chicken Salad," of which over 35 tons are sold each year

5.Has professionally trained team of chefs and culinary team

Weaknesses

1.Very few stores limits customer reach

2. Low market share growth due to many big players in the market

Opportunities

1.Expand into other cities and make the store chain network wider

2.Make its online wing more popular and operational as now there is a shifting trend towards online purchases

3.Can engage more with customer relationship management programs, discounts and cooking competitions

4.Can sponsor cooking events on T.V to make the brand more visible

Threats

1.Too many stores in the same locations offer price competition that harms profit margins

2.Increasing food standard and safety norms

3. Increasing competition from existing players

Competition

Competitors

1.Walmart

2.Favazza’s

3.Gunther Salt

4.Schnucks

5.Freddie’s Market

6.Big Lots



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