Times Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 481
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SWOT Analysis of Times Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Times Supermarkets

Parent Company

PAQ Inc.

Category

Food Retail

Sector

Grocery

Tagline/ Slogan

-

USP

Local economy

STP

Segment

Food retail and grocery store

Target Group

Low and lower middle income customers

Positioning

Value for money

SWOT Analysis

Strengths

1.Well trained and friendly staff

2.Efficient operations means high market share

3.Very good collection of locally available fresh food

4.Good supplier relationship management with long term relation with local suppliers who source produce at lower costs

5.Strategic acquisitions of many grocery chains like Shima's Market, Star Markets and Big Save chain

Weaknesses

1.Very small stores and limited operational expertise

2.Low brand recall and brand recognition

Opportunities

1.Need to promote the store and build a better brand image
2.Online shopping needs to be promoted with fast home delivery systems

3. Acquisition of smaller firms can boost foundation

Threats

1.Stiff price competition from other local stores especially Safeaway

2.Increasing regulatory pressure on Food standards

3. Unfavorable market conditions and govt policies

Competition

Competitors

1.Costco

2.Safeway

3.Walmart

4. Longs



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