Weaver's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 524
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SWOT Analysis of Weaver's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weaver's

Parent Company

Weaver's  Department Stores

Category

Retail

Sector

Apparel and lifestyle

Tagline/ Slogan

-

USP

Customised service

STP

Segment

Upper middle class

Target Group

Higher income urban customers who look for customised items

Positioning

Premium quality

SWOT Analysis

Strengths

1.Has been in the business from 1857 and has a very high brand value

2..Excellent customer service helps in long term customer retention

3.Very good quality products at premium prices

4.Has the antique look and feel which distinguishes it from other stores

Weaknesses

1.Low advertising and less brand awareness

2. Limited selection of items, so all category of customer not reached. Young people are not attracted as not many trendy items are there in store

3.The look and building layout is old and needs to be revamped according to new customer tastes

Opportunities

1.Can expand into new locations

2.Can use online marketing to attract new generation customers
3.Expand its selection to include trendy clothes section

Threats

1.The mushrooming new big box stores which have deep pockets and can endanger its existence by price competitions

2. Economic recession and unfavourable govt conditions

3. High competition means low market share

Competition

Competitors

1.Macy's

2.Century 21

3.Alco Stores

4.Sam’s Club



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