WiseWay Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 492
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SWOT Analysis of WiseWay Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WiseWay

Parent Company

WiseWay Inc.

Category

Food Retail

Sector

Grocery

Tagline/ Slogan

-

USP

Customer service

STP

Segment

Lower income rural and small town customers

Target Group

Price sensitive lower income customers

Positioning

Low price

SWOT Analysis

Strengths

1. In the retail business for many decades successfully

2. Uses direct in-store research and phone surveys to cater to the changing demands of the customers

3.Has long term supplier relationship with cooperative wholesaler, Central Grocers from where they can source products at low cost

4. Discounts and customer relationship programs conducted regularly to keep long term relation with customers

Weaknesses

1.Low brand recognition means low brand recall

2.Not very strong advertising and poor use of communication mediums

3.Very few stores compared to big players

Opportunities

1.Can expand into more towns
2.Online portal is not active now. Can be used to reach a wider customer base

Threats

1.Regulatorty norms do not allow selling of cold beer in the same supermarket premises

2.Recession and decreasing disposable income of people have decreased sale to some extent

Competition

Competitors

1.Marsh Supermarkets

2.ALDI Grocery stores

3. Giant Eagle Inc.

4.Kroger



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