Christensen’s Clothing SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 847
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SWOT Analysis of Christensen’s Clothing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Christensen’s Clothing

Parent Company

Family Owned Company.

Category

Clothing Store Chain

Sector

Retail

Tagline/ Slogan

Clothing and shoes for the entire family

USP

Quality Clothing

STP

Segment

Quality Clothing segment

Target Group

Middle Class and Upper Middle class

Positioning

Good Clothing and Shoes

SWOT Analysis

Strengths

1. Rich Heritage of the brand

2. Good clothes selection in the junior and womens section

3. Good bargains are given which attract a lot of customers, especially on the shoes section

4. Product lines which are highly popular

5. Strong Brand name due to its long history

6. Loyal Customer base

7. Company focus on excellent customer service

Weaknesses

1. Cannot enjoy economy of scale in sourcing items because of smaller size

2. Justifying the price premium for the lesser known brands

3. Stores are closed on Sundays which are shopping days for many families

Opportunities

1. Leverage the brand name and open more stores in new localities

2. Expansion into other major cities

3. Create new in house brands

4.Create partnerships with other clothing brands to provide exclusive brands

5. Expand by providing newer services and product lines

6. Expand online by allowing customers to order clothes online

Threats

1. Competition from below from low cost clothing providers

2. Competition in the premium segment by Macy’s which is a better known brand store
3. Pressure to provide cheaper prices in the competitive environment

4. Image of store being perceived as being too old fashioned by the younger generation

5. More flexible competitors able to supply the latest trends quicker to the market

6. Fast changing customer trends in the clothing segment

Competition

Competitors

1.  Macy’s

2. Target

3. Walmart



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