Jack n Jill SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2192

SWOT Analysis of Jack n Jill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack n Jill

Parent Company

Jack ‘n Jill Shop inc.


Children’s clothing



Tagline/ Slogan

Infants and Children’s Wear


Specialized Children’s wear store



Children’s Clothing

Target Group

Middle-class and upper middle-class


Oldest Children’s wear shop in Homewood Alabama

SWOT Analysis


1. Loyal customer base because of the good service provided
2. Rich brand equity in Homewood, Al. due to its long presence in the city (est. 1954)
3. Store named after a children’s rhyme makes it suitable for the market segment it caters to and easily memorable
4.Special popular items like the Christopher Pop-In-Kins outfits
5. Extensive knowledge of customers preferences through experience, stocks matching Christmas pajamas for children during Christmas which is a bestseller
6. Special discounts and open house organized before the holiday season
7. Shop’s location is quite good with many other children’s stores in the area and also a bakery
8. Tie-up with LeTop clothings which also promotes the Jack ‘n Jill store


1. Lacks economy of scale being a single small store

2. Unable to provide lower prices compared to bigger stores

3. Brand recall  is low and also has less revenues

4. No marketing done to promote the store


1. Expansion into other neighborhoods of the city

2. Start new exclusive clothing lines which are unique to Jack ‘n Jill

3. Increase marketing expenditure

4. Expand online providing online purchase service

5. Focus on improving store design and modernize the store

6. Tie-ups with some clothing makers to become exclusive provider of popular brands

7. Increase variety of clothing at the store


1. Threat of loss of brand loyalty due to competitors doing much better marketing campaigns

2. A downturn in economy could affect store profitability

3. Larger chain clothing stores that enjoy economies of scale providing much lower prices

4. Changing customer trends

5. Competition from other local clothing stores

6. Price wars can seriously affect margins and affect the financial stability of stores



1. Nike

2. Adidas

3. Marks and Spencer


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