Marshalls SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1289
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SWOT Analysis of Marshalls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marshalls

Parent Company

TJX Companies

Category

Retail

Sector

Department Stores

Tagline/ Slogan

Never pay full price for fabulous

USP

Branded clothes at cheaper price

STP

Segment

People seeking supermarket retail stores

Target Group

Individuals and families from the middle class

Positioning

Off-price store

SWOT Analysis

Strengths

1.  U.S.'s second largest off-price family apparel and home fashion retailer
2. Great deals on designer items which attracts customers
3. They have excellent shoe collection which is one of the attractions amongst the customers
4. The electronic gadgets collection is also a major attraction amongst the customers

5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores

6. The volatility of American economy drives people to the off-price stores

Weaknesses

1. Less brand awareness and low reach is a big concern
2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers

Opportunities

1. Recession in the economy will increase the customer base of this store
2. Expansion in to other countries
3. Introduce the sunglasses and jewellery collection in the store

Threats

1. Relatively little control over the assortment of the merchandise in its stores
2. Threat from Walmart providing same products at less price

Competition

Competitors

1. Ross Stores
2. Retail Ventures
3. Men’s Wearhouse



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