Robèrt's Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 716
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SWOT Analysis of Robèrt's Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Robèrt's Fresh Market

Parent Company

Robert’s Fresh Market

Category

Retail

Sector

Supermarket chain

Tagline/ Slogan

Fresh market

USP

Value added services and family orientated business

STP

Segment

People seeking Supermarket retail chains

Target Group

Urban middle class individuals and families

Positioning

Neighbourhood oriented full-service market

SWOT Analysis

Strengths

1. Selection of pastries is good and also selection of that of king cakes
2. Excellent selections of exotic foods are found
3. Value added services such as ‘Shop with our Dietician’ attracts customers
4. Online shopping is available with delivery to the destination

5. Catering services are also provided

6. Decent wine selections in their stores

Weaknesses

1. The items are expensive in the store as compared to other Supermarket chains
2. Selection is limited as compared to other stores
3. Brand recall is quite low as compared to bigger players

Opportunities

1. Opening new stores in high growth neighbourhoods
2. Incorporating new technology in distribution and supply chain
3. Opportunity to remodel the stores to modernize them

Threats

1. Low cost competitors like Walmart are serious threat to the business
2. Intense Competition in the grocery segment
3. A downturn in economy could affect store profitability

4. Inflation in the economy can squeeze out profits in this intense competition market

Competition

Competitors

1. Walmart
2. Rouse’s
3. Whole Foods



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