Rubensteins SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1197
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SWOT Analysis of Rubensteins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rubensteins

Parent Company

Rubensteins Bros

Category

Retail

Sector

Mens Clothing

Tagline/ Slogan

-

USP

Offerings, selection and style

STP

Segment

People of New Orleans

Target Group

People with high budget

Positioning

Finest men’s clothing store

SWOT Analysis

Strengths

1. Publicity of the store as it is often used as party venue
2. Highly knowledgeable sales associates; they make customers feel at ease
3. Free services like local delivery and valet parking for the customers
4. Replacement policies for the clothes is very consumer friendly, with no hassle

5. Great designer collections which are unique to the area

6. Custom made clothes from top brands are also done

7. Theirs Streetcar logo polo shirt is been branded as the gift

Weaknesses

1. More expensive as compared to other men’s apparel shops
2. Saturated market and slow expansion

3. Limited geographic presence and low brand awareness

Opportunities

1. Expansion outside New Orleans
2. New line of clothing segment and more variety
3. Entry into kids apparel segment

4. Adding new exclusive brands to improve sales

Threats

1. Entry of new competitors and expansion of big players
2. Economic Slowdown can affect operations

3. Low cost competitors or imports

Competition

Competitors

1. Abercrombie and Fitch
2. Urban Outfitters
3. Gap Body



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