Toye, Kenning & Spencer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 688
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SWOT Analysis of Toye, Kenning & Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toye, Kenning & Spencer

Parent Company

Toye and Co.

Category

Retail

Sector

Jewellery, Clothing, Freemasonry

Tagline/ Slogan

Great British Designer and craftsmen for over three centuries

USP

Superb craft skills, innovative design, quality and service

STP

Segment

Jewellery and clothing retail

Target Group

Government, Corporates, Clubs, Societies

Positioning

Superb craftsmanship and innovative designs provider

SWOT Analysis

Strengths

1. The firm holds a Royal Warrant to Queen Elizabeth II for Supply of Gold and Silver laces, insignia and embroidery
2. The firm is the sole supplier of the buttonhole Honours emblem
3. Superb craftsmanship amongst its employees
4. Latest technology is exploited for design purposes

5. Supplies Honours badges and ribbons presented at investitures

6. 300+ years of heritage gives the business an identity

Weaknesses

1. Products are expensive, hence not able to compete with other low cost manufacturers
2. Due to pricing concerns they lost their multi-million pound contract to their old customer, Ministry of Defence
3. Lost some senior executive employees to the competitors

Opportunities

1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market

Threats

1.  Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping

Competition

Competitors

1. Cooksongold
2. G. H. Moore and Sons
3. Livto



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