Toye, Kenning & Spencer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 669

SWOT Analysis of Toye, Kenning & Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toye, Kenning & Spencer

Parent Company

Toye and Co.




Jewellery, Clothing, Freemasonry

Tagline/ Slogan

Great British Designer and craftsmen for over three centuries


Superb craft skills, innovative design, quality and service



Jewellery and clothing retail

Target Group

Government, Corporates, Clubs, Societies


Superb craftsmanship and innovative designs provider

SWOT Analysis


1. The firm holds a Royal Warrant to Queen Elizabeth II for Supply of Gold and Silver laces, insignia and embroidery
2. The firm is the sole supplier of the buttonhole Honours emblem
3. Superb craftsmanship amongst its employees
4. Latest technology is exploited for design purposes

5. Supplies Honours badges and ribbons presented at investitures

6. 300+ years of heritage gives the business an identity


1. Products are expensive, hence not able to compete with other low cost manufacturers
2. Due to pricing concerns they lost their multi-million pound contract to their old customer, Ministry of Defence
3. Lost some senior executive employees to the competitors


1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market


1.  Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping



1. Cooksongold
2. G. H. Moore and Sons
3. Livto


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