SWOT Analysis of Ultra Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Central Grocers Cooperative
Food and Drug store chain
The Freshest way to save
Quality Products at best value
Customers of all demographics shop here
Middle-class and upper middle-class
Provider of Fresh Produce at value prices
1. Loyal customer base because of the good service provided 2. Good presence in Chicago and Illinois suburbs with 12 stores 3. Full service international deli offering US and European specialities 4. Pharmacy is very popular bringing more people into the store 5. Dedicated efforts made for training and development of associates 6. Good ties with local communities with participation in programs to enhance the quality of life of communities 7. Employees are highly loyal and motivated, partly due to employee owned structure 8.Attractive coupon policy drives in customers
1. Inability to compete with low cost leader Walmart
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