Dolce and Gabbana (D&G) SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11790

SWOT Analysis of Dolce and Gabbana (D&G) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dolce and Gabbana

Parent Company

Dolce and Gabbana


Personal Care brands- Fragrances



Tagline/ Slogan

It's not what you wear, but how you wear it


Product’s quality, design and exclusivity



People over the age group of 25 having a stable financial background

Target Group

Elite and rich people interested in elegant, classy and trendy products


Elegant, modern, unique and innovative luxuries with quality

SWOT Analysis


1. Strong brand image
2. Loyal customers
3.Innovative and unique products suiting people’s taste for change and quality launched frequently
4. Large portfolio of brands


1.Highly priced products limits its customer base to the elite and rich people
2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa
3.Strong competition from othyer luxury brands


1.Growing luxury markets with growth in economies like India and China
2.Product and services expansion throughout the world
3.Innovation in products


1.Strong competitors competing in terms of innovation, style and elegance
2.Difficult to break the loyalty of customers towards other brands
3.Huge investments in promotion of the brands



1. Christian Dior
2. Gucci
3. Versace


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: