Dolce and Gabbana (D&G) SWOT Analysis, USP & Competitors

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SWOT Analysis of Dolce and Gabbana (D&G) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dolce and Gabbana

Parent Company

Dolce and Gabbana

Category

Personal Care brands- Fragrances

Sector

FMCG

Tagline/ Slogan

It's not what you wear, but how you wear it

USP

Product’s quality, design and exclusivity

STP

Segment

People over the age group of 25 having a stable financial background

Target Group

Elite and rich people interested in elegant, classy and trendy products

Positioning

Elegant, modern, unique and innovative luxuries with quality

SWOT Analysis

Strengths

1. Strong brand image
2. Loyal customers
3.Innovative and unique products suiting people’s taste for change and quality launched frequently
4. Large portfolio of brands

Weaknesses

1.Highly priced products limits its customer base to the elite and rich people
2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa
3.Strong competition from othyer luxury brands

Opportunities

1.Growing luxury markets with growth in economies like India and China
2.Product and services expansion throughout the world
3.Innovation in products

Threats

1.Strong competitors competing in terms of innovation, style and elegance
2.Difficult to break the loyalty of customers towards other brands
3.Huge investments in promotion of the brands

Competition

Competitors

1. Christian Dior
2. Gucci
3. Versace



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