24Studio SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1583
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SWOT Analysis of 24Studio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

24Studio

Parent Company

Findel group

Category

Online home shopping services

Sector

Multi-brand retail

Tagline/ Slogan

24Studio - Home Shopping And Much More!

USP

Unmatched free personalization services

STP

Segment

People who shop online

Target Group

Online brand shoppers who have personalized services and value for their money

Positioning

24 studio is UK’s leading home catalogue retailer with extensive product offerings

SWOT Analysis

Strengths

1. Unmatched in-house free personalization services (close to 3.2 million pieces/year)
2. Large variety of personalized Christmas products
3. Option to spread the cost of purchase for greater shopper ease

4. Popular brands (Adidas, Nike, Firetrap, Superdry, Voi Jeans, Fred Perry etc.)
5. Shopping enabled on electronic formats- PC, Mobile, Tablet, Phablet

6. Value for money (frequent sales and discounts)

7. Tremendous product variety- ( >60,000 products, 100 catalogues/year)

8. Large customer base in UK (close to 1.2 million)

9. “Quick-shop” utility to save time

Weaknesses

1. Large interest rate if opted for monthly payments, huge charge of late payments
2. High cost of delivery and paid customer helpline

3. Limited brand awareness and low marketing compared to big brands

Opportunities

1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world
2. Improve customer service: Resolve issues post-product delivery
3.Adopt customer-friendly payment policies

4. Increase male shopper participation

5. Increase in the online shopping customer base

Threats

1. Competing brands offering better variety at lower prices
2. Threat of “free-personalization” model being imitated
3. Intense competition in the online multi-brand retail space

4. Emergence of a better concept than e-commerce in future

Competition

Competitors

1. Amazon UK
2. Argos UK
3. Next UK

4. Bargain Crazy

5. Very



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