Boxfresh SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 977
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SWOT Analysis of Boxfresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boxfresh

Parent Company

The Pentland Group

Category

Lifestyle

Sector

International Retail

Tagline/ Slogan

Representing London since 1989

USP

International icon of British street wear

STP

Segment

Fashion-conscious Youth

Target Group

Youth aspiring to stand-out in style and trend

Positioning

Contemporary UK Urban Street wear

SWOT Analysis

Strengths

1. One of UK’s favorite lifestyle brand
2. Wide range of footwear and apparel
3. World-wide presence (2000+ stores across 35 countries)
4. Flexibility to reposition itself with changing business needs

5. Established online presence (own website/other online stores)

6.Superior post-purchase services: free delivery within UK, free and hassle free return

7. Good quality products that stand-out

8. Fast international sales growth

9. Best-in-class manufacturing capabilities

Weaknesses

1. Limited growth opportunity: Street wear doesn’t appeal to all
2. Limited store-space leading to limited variety

3. Low market share as compared to global apparel brands

Opportunities

1. Growth potential in the untapped developing countries
2. Increase appeal to female customers
3. Increase in the online shopping customer base

Threats

1. Contemporary UK street wear may no longer appeal to the masses worldwide
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Ever changing trends of the fashion industry

Competition

Competitors

1. Obey
2. LRG
3.Tribal

4. Wildstyle


The table above concludes the Boxfresh SWOT analysis along with its marketing strategy and brand parameters.

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