Central Market, USA SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 666
Advertisements

SWOT Analysis of Central Market, USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Central Market, USA

Parent Company

H-E-B Grocery Company

Category

Food retail

Sector

Retail

Tagline/ Slogan

Really into food

USP

Provide the finest foods the world has to offer

STP

Segment

Food enthusiasts

Target Group

Gourmet food shoppers who aspire for variety, novelty

Positioning

Celebrating food as a way to bring people together

SWOT Analysis

Strengths

1. Unmatched selection of domestic/imported goods (195 countries)
2. Popular shopper engagement programmes: cooking classes, visits of world-renowned chefs
3. Option for fresh convenient meals: In store cafe
4. Rare and exclusive product assortment on limited shelf-space

5. Increasing reach: good number of stores in USA

6. Commitment to quality: maximum shelf space is allotted to fresh foods

7. Shopper delight: massive pool of satisfied customers

Weaknesses

1. Higher prices than competing supermarkets
2. Limited brand visibility and low marketing exercises compared to global playeys

Opportunities

1. Untapped potential: expand in terms of no of stores, product assortment, and customer base in USA

2. Opening up more stores across the world as well

3. Systematic marketing and advertising for brand building

Threats

1. Food import restrictions in USA and export restrictions in partner nations
2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive products

Competition

Competitors

1. Whole Foods

2. Trader Joe’s
3. Wal-Mart

4. Aldi Inc.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: