Central Market, USA SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 746

SWOT Analysis of Central Market, USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Central Market, USA

Parent Company

H-E-B Grocery Company


Food retail



Tagline/ Slogan

Really into food


Provide the finest foods the world has to offer



Food enthusiasts

Target Group

Gourmet food shoppers who aspire for variety, novelty


Celebrating food as a way to bring people together

SWOT Analysis


1. Unmatched selection of domestic/imported goods (195 countries)
2. Popular shopper engagement programmes: cooking classes, visits of world-renowned chefs
3. Option for fresh convenient meals: In store cafe
4. Rare and exclusive product assortment on limited shelf-space

5. Increasing reach: good number of stores in USA

6. Commitment to quality: maximum shelf space is allotted to fresh foods

7. Shopper delight: massive pool of satisfied customers


1. Higher prices than competing supermarkets
2. Limited brand visibility and low marketing exercises compared to global playeys


1. Untapped potential: expand in terms of no of stores, product assortment, and customer base in USA

2. Opening up more stores across the world as well

3. Systematic marketing and advertising for brand building


1. Food import restrictions in USA and export restrictions in partner nations
2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive products



1. Whole Foods

2. Trader Joe’s
3. Wal-Mart

4. Aldi Inc.


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