Comet Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 583
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SWOT Analysis of Comet Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comet Group

Parent Company

OpCapita

Category

Electronics

Sector

Retail

Tagline/ Slogan

We deal in your ideal

USP

Offering best possible customer value

STP

Segment

Shoppers of electrical products

Target Group

Electrical product shoppers who want to make the best choice among brands

Positioning

Best price, best choice and best service

SWOT Analysis

Strengths

1. One-stop-shop for buying electronics
2. Was once UK’s second largest electronic goods retailer
3. Customer engagement: assistance while purchase

4. Ease of purchase: touch and feel, compare brands prior to purchase

Weaknesses

1. Low customer satisfaction and also the brand got closed in 2012
2. No online presence
3. Inability to evolve with the changing business and customer needs

Opportunities

1. Multi-channel: They could have proactively ventured in the online retail space
2. Shopping experience: They could have ensured a superior in-store shopping experience to deter customers from switching to other purchase formats
3. Cost-leader: Competitive low-prices would have boosted sales volumes

Threats

1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand
3. Emergence of newer alternatives to make purchases: online and direct-formats

Competition

Competitors

1. Dixon
2. Amazon
3.John Lewis

4. Argos



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