Crest Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 507
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SWOT Analysis of Crest Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crest Foods

Parent Company

Crest Foods

Category

Food

Sector

Retail

Tagline/ Slogan

Home of rock bottom prices

USP

Lowest prices in town

STP

Segment

Food and grocery buyers

Target Group

Price conscious food shoppers who want to save money

Positioning

Crest Foods promises its customers Rock Bottom Prices every day and delivers on that promise

SWOT Analysis

Strengths

1. Cost Leader: delivers value at lowest price
2. Successful business model: Profits based on volumes
3. High Growth: 8+ stores in USA
4. Inter-sector expanse: food, flowers, beauty products, pharmacy

5. Value for money: great deals on products

Weaknesses

1. Limitation of store space compared to large retail chains
2. Limited market share owing to less stores

3. Lower profits per purchase can affect the brand financially

Opportunities

1. Increase the number of stores
2. Increase customer loyalty by engagement programmes
3. Gradually increase product variety for different price segments

Threats

1. Competitors lowering their prices, leading to a price war and plummeted revenues
2. Increase in purchasing power of customers (economic boon)
3. Increase in operational costs due to unforeseen circumstances, leading to increase in prices

4. Competitors offering more variety at competitive prices

Competition

Competitors

1. Wal-Mart
2. Homeland
3.CVS

4. Walgreen

5. Dollar Store



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