Bakers Delight SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2702
Advertisements

SWOT Analysis of Bakers Delight with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakers Delight

Parent Company

Bakers Delight

Category

Foods

Sector

International Retail

Tagline/ Slogan

We're for Real

USP

It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days

STP

Segment

Anyone who consumes bakery products

Target Group

Ageing population who have higher disposable incomes

Positioning

Bakers Delight bread is handcrafted and baked fresh, from scratch each day

SWOT Analysis

Strengths

1. Expertise and authenticity of its bakers and baking methods
2. Handcrafted and fresh baked bread, from scratch each day
3. Established markets of Australia and New Zealand

4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual

5. Uniform training for Bakers Delight franchisees, managers and staff

6. It has over 700+ bakeries globally

Weaknesses

1. Competition from unorganized sector also reduces margins and market share
2. Lack of presence in emerging markets means low brand awareness

Opportunities

1. New Technology  to better meet their customer’s needs with new and improved products and services

2. Presence in Emerging markets
3. Increase in the online shopping customer base

4, Tie-ups with hotel chains and restaurants

Threats

1. International bakery chains as Competition
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Change in Tastes of the consumers

Competition

Competitors

1. Woolworths
2. Coles
3. Brumby’s

4. Banjo’s



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: