Demon Tweeks SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 574
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SWOT Analysis of Demon Tweeks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Demon Tweeks

Parent Company

Demon Tweeks Limited

Category

Retail

Sector

Motor sports Retail

Tagline/ Slogan

-

USP

The retailer that provides all the motorsports equipment in premium quality under one roof

STP

Segment

People interested in motorsports

Target Group

Sporty adventurous people from premium households

Positioning

The one-stop shop to provide everything related to motorsports in high quality

SWOT Analysis

Strengths

1. Heavily advertised in car magazines and commonly appear in car shows, which make them very well known amongst car, motorcycle and motorsport enthusiasts and those involved in these circles

2. Strong brand equity. Established by a racing driver, the company has been able to associate itself with niche, high performing motor parts

3. The fully functional online motorsport catalogue with a range of products for purchase including helmets, seats, steering wheels, race suits, karting products, clothing and

4. Popular among motorsport enthusiasts since its launch in 1973

Weaknesses

1. Concerns over alleged home delivery has led to some customer dissatisfaction

2. The brand has limited market share and recall as compared to global players

Opportunities

1. To employ & expand from the current workforce

2. Exploring international opportunities can help increase business reach

3. The brand can leverage its services by more advertising and sponsorship of events

Threats

1.  Increasing costs of fuels and raw materials can affect operations

2.  Consistently growing competition can affect the business

3.  Evolving and adapting to changing needs

Competition

Competitors

1. Merlin

2. MSAR

3.  B-G

4. Bicknell



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