Dehoff’s Key Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 425

SWOT Analysis of Dehoff’s Key Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dehoff’s Key Markets

Parent Company

Family owned


Food and Grocery



Tagline/ Slogan

Our family serving your family since 1972


Favorite place to shop for community for over 40 years



Shoppers of grocery and foods

Target Group

Buyers who prefer local market for daily grocery/food shopping


Dehoff’s Key Markets stand for: “good people, quality products, and honest value”

SWOT Analysis


1. One of the oldest in local market segment
2. Large variety of grocery items
3. Special discounts and deals on imported products

4. Offers premium quality fresh fruits and vegetables
5. Specialty in cheese: both domestic and imported variety

6. Competitive prices attracts more customers in the region

7. Tremendous product variety in wine, meat and fresh flowers

8. Large customer base in California with many popular stores

9. Excellent service: family touch


1. Limited variety w.r.t to high end products
2. Limited bulk deals and low geographic presence
3. Higher prices of daily consumption goods


1. Expand to other areas of USA and even abroad
2. Improve product variety and stock
3. More marketing and advertising can boost brand reach

4. Increase in the online shopping customer base


1. Competing brands offering better variety at lower prices
2. The “family touch” may lose its appeal in future
3. Intense competition in the multi-brand retail space

4. Rise in popularity of e-commerce in future



1. Whole Foods
2. Sigonas
3. Safeway

4. Trader Joe’s

5. Bianchi’s

6. Lucky


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