Derann Film Services SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 424
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SWOT Analysis of Derann Film Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Derann Film Services

Parent Company

Derann Film Services

Category

Film and electronics

Sector

Retail

Tagline/ Slogan

-

USP

World leader in 8 mm film distribution

STP

Segment

Buyers of films and electronics

Target Group

Film and electronic shoppers across the world

Positioning

In-store/online shoppers of 8 mm films, and home electronics

SWOT Analysis

Strengths

1. Customer-centric policies
2. World’s biggest distributor of Super 8 mm film during the 70s and 80s
3. Production rights from all major film corporations
4. Flexibility to reposition itself with changing business needs

5. Felt presence in the home equipment, audio and video segment

6. Online sales services

7. One of the oldest players in the film sector

Weaknesses

1. Reluctance to shift to new and more practical formats in film business
2. Inability to tackle low revenue rising costs

3. Heavy investment in the PLC decline stage of Super 8 mm films

4. The brand got defunct because limited operations

Opportunities

1. Shifting to new and practical formats at an opportune time

2. Withstand the ongoing financing crisis and plummeting demand by strategic planning

Threats

1. Drastic decline in customer demand
2. Evolving technology
3. Decline in customer income levels and disposable income owing to financial crisis

Competition

Competitors

1. Foster films
2. Maplin

3.Argos

4.Comet

5. Dixons

6. Currys



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