Ensenada Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 529
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SWOT Analysis of Ensenada Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ensenada Markets

Parent Company

Ensenada Markets

Category

Food retail cum restaurant

Sector

Retail

Tagline/ Slogan

Authentic Mexican food

USP

Provide the finest Mexican food

STP

Segment

Food enthusiasts

Target Group

Gourmet food shoppers who aspire for Mexican food

Positioning

Bringing best-in-class authentic Mexican food

SWOT Analysis

Strengths

1. Authentic Mexican cuisine
2. Reasonable price as compared to competition
3. Option for fresh convenient meals: In store restaurant
4. Shopper delight: massive pool of satisfied customers

5. Superior in-store services

6. High quality product variety and meals

Weaknesses

1. Higher prices of some products

2. Limited geographic presence and lack of brand visibility

3. Limited variety in food options

Opportunities

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Offer other delectable international cuisines

3. Differentiate products and services from other competitors

4. More advertising and marketing exercises will boost brand image

Threats

1. Difficulty to maintain the same food quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of exclusive products

3. Business model getting replicated by competitors

4. Competitors coming up with more variety at equitable prices

Competition

Competitors

1. En Ranchero

2. Eduardo restaurant
3. Guadalajara Mexican Restaurant

4. Northgate Gonzalez Market

5. Fresh & Easy

6. Super King Markets



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