Giant Food of Maryland SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 471
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SWOT Analysis of Giant Food of Maryland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Food of Maryland

Parent Company

Ahold

Category

Supermarket and pharmacy

Sector

Retail

Tagline/ Slogan

You've Got A Giant On Your Side

USP

Delivering unmatched selection, quality and value

STP

Segment

Grocery and pharmacy shoppers

Target Group

Price conscious food shoppers who seek variety

Positioning

Giant-Landover/ Stop & Shop aims to provide variety and high quality at a low price

SWOT Analysis

Strengths

1. Large number of stores (>350)
2. Rich culture and a good online presence
3. Reasonable prices as compared to competitors
4. Great product assortment

5. Value for money: great deals on products

6. Large store space makes it easier for customers

7. Equipped with restaurants and banks

8. One stop shop for all grocery needs

9. Large variety in each product line

10. Convenient in-store navigation

Weaknesses

1. Despite being a prominent brand in USA, no global recognition compared to international chains
2. Limited variety for  specialized foods

Opportunities

1. Increasing the number of stores internationally
2. Increase customer loyalty by engagement programmes
3. Gradually increase product variety for specialized foods

Threats

1. Competitors lowering their prices, leading to a price war and plummeted revenues
2.Competitors offering better product selection

3. Inability to maintain quality with business expansion

Competition

Competitors

1. Wal-Mart
2. Homeland
3.CVS

4. Walgreen

5. Dollar Store



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