Hays SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1022
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SWOT Analysis of Hays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hays

Parent Company

Hays plc

Category

Recruitment & HR services

Sector

Professional Services

Tagline/ Slogan

Recruiting experts worldwide

USP

Large geographic footprint

STP

Segment

Major industries

Target Group

Private, public and not-for-profit sector organizations, Job seekers

Positioning

Positioned as powering the world of work with their recruiting expertise

SWOT Analysis

Strengths

1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees

3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses

5.Industry knowledge of many decades.

Weaknesses

1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.

2. Alleged involvement in price-fixing affect their brand image

Opportunities

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market

Threats

1.Lack of immunity from industrial downturns like global economic recessions 
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

Competition

Competitors

1.Michael Page
2.Reed
3.Blue Arrow

4.Hudson

5.Cathy Richardson associates

6.ACME Appointments

7.Morgan Hunt




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