M & C Saatchi SWOT Analysis, USP & Competitors

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SWOT Analysis of M & C Saatchi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

M & C Saatchi

Parent Company

Saatchi & Saatchi PLC

Category

Advertising Agency

Sector

Advertising

Tagline/ Slogan

-

USP

International advertising agency with a reach in about 20 countries

STP

Segment

Advertising, Brand, PR, CRM, data & digital services

Target Group

Medium & large scale enterprises

Positioning

UK’s foremost agencies

SWOT Analysis

Strengths

1. High profitability and revenue

2. Good domestic market and international presence in close to 20 countries

3. Already existing distribution and sales networks

4. Monetary assistance provided

5. Acquisition of smaller brands have strengthened its position further

Weaknesses

1. Higher operational costs

2. Small business units

3. Less investment in research and development

Opportunities

1. Income level of the public is at a constant increase

2. Opportunity of expansion in global markets

3. New markets with innovative offerings

4. Growth rates and profitability and Growing economy

Threats

1.  Global economic vagaries & unexpected problems

2. Problems due to increasing labor costs

Competition

Competitors

1. Mother

2. Grey London

3. TBWA

4. Ogilvy

5. Krow

6. Wieden Kennedy


The table above concludes the M & C Saatchi SWOT analysis along with its marketing strategy and brand parameters.

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