LexisNexis SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 660
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SWOT Analysis of LexisNexis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LexisNexis

Parent Company

Reed Elsevier PLC

Category

Publication

Sector

Services

Tagline/ Slogan

Solutions for professional who shape the world

USP

Pioneer in electronic accessibility of legal and journalisitic documents

STP

Segment

Organization needing Legal solutions and assess , predict and manage risk

Target Group

Law firms, Government and corporations

Positioning

World's largest electronic database for legal and public-records related information

SWOT Analysis

Strengths

1. Over 30 Tera bytes of information on its 10+ maniframes
2. Provides computer assisted legal research
3. Different websites for two different offerings
4.Strong brand presence and top of the mind recall among legal professionals

5. Acquisition of other companies have strengthened its brand position

6. Has been recognized and coveted with several awards

Weaknesses

1. Alleged theft of personal information of its users

2. Susceptibility to theft of data is a constant concern

Opportunities

1. Innovating its product offering to further its presence in the market
2.Avoiding any future breach of security
3.Coming up with new offering for general population

Threats

1.Disruptive innovation can hamper its growth
2.Hackers would try to breach its network for the information available

3. Run ins with government on issues like mishandling of  stored information

Competition

Competitors

1.Dow Jones and Company Inc. 
2.Thomson Reuters (legal) Inc.
3.Factset Research Systems Inc.



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