Kantar SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 845
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SWOT Analysis of Kantar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kantar

Parent Company

WPP PLC

Category

Consultancy

Sector

Services

Tagline/ Slogan

-

USP

Offer clients business insights at every point of the consumer cycle

STP

Segment

measurement business

Target Group

Enterprises from every spectrum requiring information

Positioning

pre-eminent provider of compelling data and inspirational insights

SWOT Analysis

Strengths

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Weaknesses

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies

Opportunities

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business

Threats

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Competition

Competitors

1.Nielsen N.V.
2.GfK SE
3.IPSOS



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