Bain & Company SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 4646
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SWOT Analysis of Bain & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bain & Company

Parent Company

The Bain & company

Category

Strategy and Financial Services

Sector

Consulting

Tagline/ Slogan

People, Passion, Results

USP

Expert in Private Equity and Leveraged buy Out

STP

Segment

Businesses in urban areas in various countries

Target Group

Most clients are major private investment firms

Positioning

They are experts in financial services consulting

SWOT Analysis

Strengths

1. They are expert in PE, Mergers & Acquisitions and financial services consulting firm

2. It has a strong highly qualified workforce of over 5000 employees

3. It has nearly 50 offices in over 30 countries

4. It has a strong brand presence in the field of consulting

Weaknesses

1. Their geographical reach is weak in emerging economies

2. Alleged controversies in Value partners and Guiness affected image

Opportunities

1. They have more opportunities in Asia and growing economies

2. Diversification in the fields of consulting to increase reach

3. More penetration in current sectors

Threats

1. Stiff competition from existing industry players

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Competition

Competitors

1. McKinsey & co.
2. Bain & co.
3. The Boston Consulting Group



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