Deloitte Consulting SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 11755
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SWOT Analysis of Deloitte Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deloitte Consulting

Parent Company

Deloitte Touche Tohmatsu Limited

Category

Consulting

Sector

Financial Services

Tagline/ Slogan

Always One Step Ahead

USP

Deloitte provide implementation services along with consultation

Deloitte STP

Segment

Companies looking for business and management consulting

Target Group

Urban businesses and corporate organisations

Positioning

Deloitte are world leaders in auditing and as financial consultants

Deloitte SWOT Analysis

Strengths

1. Deloitte has business –led and IT-enabled approach to the clients
2. Deloitte are experts in audit business having over 180,000 employees

3. Has its presence in over 150 countries

4. Deloitte is amongst the "Big Four" professional services firm

5. More than 240,000+ people are employed with Deloitte

6. The company is one of the largest in USA, India, has its presence on FTSE 250 in UK

7. Deloitte has expertise in professional services like audit, consulting, financial advisory, tax & legal

8. The brand has exclusive sponsorship deals with Olympics and other global events

9. Deloitte focuses on advertising to reiterate its strong brand presence in the consulting domain

Weaknesses

1. Intense competition means limited market share growth for Deloitte

2. Various work related disputes and legal issues have hurt the brand

Opportunities

1. Owing to the financial and audit expertise, Deloitte could help in Global financial services
2. They could pursue more of mid-market businesses

3. Acquisition of smaller firms could further strengthen the Deloitte brand

Threats

1. Stiff competition from existing industry players can reduce Deloitte's market share

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres can reduce business of consulting firms

Competition

Competitors

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company


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