Monitor Group SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2155
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SWOT Analysis of Monitor Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monitor Group

Parent Company

Monitor Group

Category

General Management

Sector

Consulting

Tagline/ Slogan

-

USP

The founders/partners have written famous books

STP

Segment

Organisations looking for consulting and business solutions

Target Group

All industries and companies

Positioning

Strategy consultant

SWOT Analysis

Strengths

1. They customize the solution according to the client’s needs
2. Great management icons have been the founders e.g. Michal Porter, Chris Argyis etc

3. Nearly all revenue comes from repeat clients means strong brand loyalty

4. Strong market presence and brand image

5. Some areas of expertise are Strategy, Innovation, Organization and Leadership, Economic Development, and Marketing

Weaknesses

1. Geographic limitation of corporate presence

2. The brand name has very less recall and is not very known globally

Opportunities

1. Working with lower tier industries along with middle tier industries
2. Working in developing economies

3. Global expansion through tie-ups to increase penetration

Threats

1. Getting involved with controversial Governments and companies could turn out to be a threat

2. Expanding operations of competitors

3. Fluctuating global economic scenario affects performance

Competition

Competitors

1. Bain & Co.
2. Booz & Co.
3. Boston Consulting Group



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