Mercer SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2799
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SWOT Analysis of Mercer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercer LLC

Parent Company

Mercer

Category

Human Resource consulting

Sector

Consulting

Tagline/ Slogan

Consulting. Outsourcing. Investments

USP

They are expert in Human Resource and have won many awards in the same field.

STP

Segment

Organisation looking for HR related solutions

Target Group

All industries and companies

Positioning

Human resource consulting firm

SWOT Analysis

Strengths

1. They secured top awards at UK pension awards
2. Best brand in Human Resource Consultancy
3. It has been ranked by Vault as the No.1 human resource consultancy for several years

4. Popular brand amongst the world's top companies

5. It has a workforce of nearly 20,000 employees

6. Over 150+ offices in 40 countries

Weaknesses

1. It has strong presence primarily in US and little global presence
2. Its financial services are declining in revenue which is a concern

Opportunities

1. Growing HR sector in the world
2. There are growing opportunities in developing countries

3. Tie-ups with international agencies to increase penetration

Threats

1. Intense competition from other companies
2. Concentration of business in one area could lead to decline in revenues.

Competition

Competitors

1. Towers Watson
2. Hay group
3. Aon Hewitt



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