Ernst and Young SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 11124
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SWOT Analysis of Ernst and Young with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ernst and Young

Parent Company

Ernst & Young

Category

Financial Services

Sector

Consulting

Tagline/ Slogan

Quality in everything we do

USP

They have expertise in audit and financial services.

STP

Segment

All industries

Target Group

Fortune 500 companies and other big organisations

Positioning

A financial consulting firm providing quality solutions

SWOT Analysis

Strengths

1. It was ranked by Forbes magazine as the 8th largest private company in the United States
2. They have an extensive global reach covering over 140 countries
3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For

4. Workforce consists of the best talent pool from across the world

5. Over 150,000 employees form a formidable workforce

Weaknesses

1. Strong competition from other major players means growth is slow

2. Companies setting up their own reasearch centres affecting business

Opportunities

1. They have immense opportunity in emerging economies
2. The more they spend on infrastructure the more clients they will get

3. Companies continuously looking for consulting solutions

Threats

1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc.
2. The global recession could affect its consulting business

3. Fluctuating global currencies affects operations

Competition

Competitors

1. Deloitte Consulting
2. KPMG
3. PwC PricewaterhouseCoopers



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