Ernst and Young SWOT Analysis, USP & Competitors

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SWOT Analysis of Ernst and Young with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EY (Ernst and Young)

Parent Company

Ernst & Young

Category

Financial Services

Sector

Consulting

Tagline/ Slogan

Building a better working world, Quality in everything we do

USP

EY (Ernst & Young) have expertise in audit and financial services.

EY STP

Segment

All industries

Target Group

Fortune 500 companies and other big organisations

Positioning

EY is a financial consulting firm providing quality solutions globally

EY SWOT Analysis

Strengths

1. EY was ranked by Forbes magazine as the 8th largest private company in the United States
2. EY have an extensive global reach covering over 140 countries
3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For

4. Workforce consists of the best talent pool from across the world

5. Over 150,000 employees form a formidable workforce at Ernst & Young

6. EY offers expert services in assurance, tax advisory, consulting, financial advisory and legal solutions

7. Acquisitions and mergers have strengthened the brand's position in the business

8. Crisp marketing campaigns directed at enterprises and corporates are a huge success for EY brand

9. Sponsorship of various global events related to sports, knowledge etc give a huge presence to EY

Weaknesses

1. Strong competition from other major players means growth is slow for EY

2. Companies setting up their own research centres affecting business

Opportunities

1. EY have immense opportunity in emerging economies
2. The more Ernst & Young spend on infrastructure the more clients they will get

3. Companies continuously looking for consulting solutions

4. Acquiring smaller consulting firms can establish EY's position strongly

Threats

1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc.
2. The global recession could affect EY's consulting business

3. Fluctuating global currencies affects operations

4. Increasing competition can reduce market share of Ernst & Young

Competition

Competitors

1. McKinsey and Company

2. Accenture

3. Deloitte Consulting

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company


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