The Parthenon Group SWOT Analysis, USP & Competitors

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SWOT Analysis of The Parthenon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Parthenon Group

Parent Company

The Parthenon Group

Category

Strategy consulting

Sector

Consulting

Tagline/ Slogan

Smart. Nice. Driven

USP

Provides services only to the business leaders and CEOs

STP

Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

Strategic advisor

SWOT Analysis

Strengths

1. They provide customized solutions to the client.
2. They form life long relationship with clients focusing on customer service

3. Have offices in US, UK, India, China

4. It has expertise in business financial services, retail, education, healthcare, technology, expertise etc

Weaknesses

1. They have not yet penetrated globally
2. Brand awareness is less compared to industry leaders

Opportunities

1. They have opportunities in emerging economies.

2. Providing consultancy services to even small and midsized organizations

Threats

1. Stiff competition from existing industry players

2. Fluctuations in currencies affect international projects
3. The ongoing recession may hinder the growth of business.

Competition

Competitors

1. McKinsey & Company
2. Booz & Company
3. Bain & Company


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