Towers Watson SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2488
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SWOT Analysis of Towers Watson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Towers Watson

Parent Company

Merger of Towers Perrin and Watson Wyatt

Category

Risk management and human resource consulting

Sector

Consulting

Tagline/ Slogan

Accelerating growth in Asia Pacific

USP

Expertise in Human resource consulting.

STP

Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

World's largest employee-benefits consulting firm

SWOT Analysis

Strengths

1. It has 14,000 associates across 35 countries in world.
2. They can leverage the experience of Towers Perrin and Watson Wyatt Worldwide.

3. Offers various solutions in the areas of employee benefits, talent management, rewards, and risk and capital management

4. String presence in the industry among competition

Weaknesses

1. They are dominant only in one field of business.
2. Mostly work only in mature economies and are relatively new

Opportunities

1. They can benefit from expanding to other countries in the world.
2. Human resources have started becoming more economical and important resource.

Threats

1. A Bad Economy Could Limit Towers Watson's Profitability
2. There services are into niche market which can be threatened by eminent players.

3. Organizations setting up their own research centres

Competition

Competitors

1. Mercer consultancy
2. Buck consultancy



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