KPMG SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 7960
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SWOT Analysis of KPMG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KPMG

Parent Company

KPMG

Category

Consultancy

Sector

Accounting

Tagline/ Slogan

Cutting through complexity

USP

They are expert in audit and tax services

STP

Segment

All industries looking for business solutions

Target Group

Fortune 500 companies

Positioning

Financial consulting firm

SWOT Analysis

Strengths

1. KPMG employs 145,000 people spread over 150 countries
2. They have an extensive geographic reach
3.  There revenues are spread over various industries

4. It is a top-of-the-mind consulting which has expertise in audit, tax, and advisory

5. Publishes many international knowledge and analytical publications

6. KPMG has been actively involved in sponsorship of many events

7. It is among the Big four auditors

Weaknesses

1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees

2. Tough competition from big industry consultants as well as other knowledge consulting agencies

Opportunities

1. There are enormous growth prospects in emerging markets
2. Increasing the spending on infrastructure may spur demand for advisory services

Threats

1. Easing regulatory restrictions could foster competition
2. The ongoing recession would hinder the growth of business

Competition

Competitors

1. Ernst & Young
2. Deloitte Consulting
3. PricewaterhouseCoopers



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