NERA Economic Consulting SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1197
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SWOT Analysis of NERA Economic Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NERA Economic Consulting

Parent Company

Marsh & McLennan group

Category

Economic Consulting

Sector

Consulting

Tagline/ Slogan

-

USP

They apply economic concepts to the business risks and opportunities.

STP

Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

Economic evaluation of any business problem

SWOT Analysis

Strengths

1. NERA has been consistently ranked one of the the top firm for economic consulting
2. They have has clients from over 120 countries

3. They have 25 offices all over the world in 14 countries

4. Strong brand presence in the field of legal challenges and complex business solutions

Weaknesses

1. Still haven’t completely gone global compared to leading industry players
2. Strong competition from established players as well as smaller competitors means growth is slow

Opportunities

1. They have immense opportunity in the emerging economies.
2. They have support of their parent company and assistance as they have the expertise in various fields of business.

Threats

1. Being a company of small size they have big risk by wiped out by competition.
2. They focus only on economic solutions.
3. Companies setting up their own knowledge centers

Competition

Competitors

1. The Brattle Group
2. LECG
3. Charles River Associates



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