Roland Berger Strategy SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2011
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SWOT Analysis of Roland Berger Strategy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roland Berger Strategy

Parent Company

Roland Berger Strategy

Category

Generalist strategy consultant

Sector

Consulting

Tagline/ Slogan

It’s character that creates impact

USP

They are experts in restructuring and marketing.

STP

Segment

Industries looking for business consulting and solutions

Target Group

World's leading corporations, non-profit organizations and public institutions

Positioning

They have positioned themselves as industry experts with their Industry centers.

SWOT Analysis

Strengths

1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector

Weaknesses

1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.

Opportunities

1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations

Threats

1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.

Competition

Competitors

1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company



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