Roland Berger Strategy SWOT Analysis
Roland Berger Strategy is one of the leading brands in the management & consulting sector. Roland Berger Strategy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Roland Berger Strategy:
Quick Glance:
Roland Berger Strategy Strengths
- The firm has established itself among the top three consulting firms in Europe
- It has around 2,500 employees worldwide
- It has got 50+ offices in over 35 countries
- They focus more on automobile industry and the capital goods sector
Above are the strengths in the SWOT Analysis of Roland Berger Strategy. The strengths of Roland Berger Strategy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Roland Berger Strategy Weaknesses
- They have limited geographic reach compared to market leaders
- Have lower brand recall vis-à-vis their competitors.
These were the weaknesses in the Roland Berger Strategy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Roland Berger Strategy Opportunities
- They have opportunity in the emerging economies of the world.
- They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.
- Diverfying services and global collaborations
Above we covered the opportunities in Roland Berger Strategy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Roland Berger Strategy Threats
- They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
- They have a threat from more established competitors like McKinsey & company, Booz & company etc.
The threats in the SWOT Analysis of Roland Berger Strategy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Roland Berger Strategy SWOT analysis.
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About Roland Berger Strategy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Roland Berger Strategy Overview | |
|---|---|
| Parent Company |
Roland Berger Strategy |
| Category |
Generalist strategy consultant |
| Sector | |
| Tagline/ Slogan |
It’s character that creates impact |
| USP |
They are experts in restructuring and marketing. |
| Roland Berger Strategy STP | |
| Segmentation |
Industries looking for business consulting and solutions |
| Target Market |
World's leading corporations, non-profit organizations and public institutions |
| Positioning |
They have positioned themselves as industry experts with their Industry centers. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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