Arthur D Little SWOT Analysis
Arthur D Little is one of the leading brands in the management & consulting sector. Arthur D Little SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arthur D Little:
Quick Glance:
Arthur D Little Strengths
- Arthur D. Little pioneered the concept of contracted professional services
- They have 35 offices in 20 countries.
- The company was started in 1886 and formally incorporated in 1909. Thus one of the oldest consultancies in the world.
- They publish a bi-annual thought leadership collection called PRISM
- Small yet skilled employee base
Above are the strengths in the SWOT Analysis of Arthur D Little. The strengths of Arthur D Little looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arthur D Little Weaknesses
- They have only about 1000 employees worldwide, hence service reach is limited
- They have lesser brand recall vis-à-vis their competitors.
These were the weaknesses in the Arthur D Little SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arthur D Little Opportunities
- They have opportunity in the growing economies in the world.
- They need to leverage their first consultancy position as a marketing strategy
- Increase employee base as for consulting companies, employees are the biggest asset.
Above we covered the opportunities in Arthur D Little SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arthur D Little Threats
- The ongoing recession could pose a threat to the business of Arthur D. Little
- Their limited presence vis-à-vis their experience can cause a threat to the firm’s business.
The threats in the SWOT Analysis of Arthur D Little are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arthur D Little SWOT analysis.
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About Arthur D Little
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arthur D Little Overview | |
|---|---|
| Parent Company |
Arthur D. Little |
| Category |
General Management Consultancy |
| Sector | |
| Tagline/ Slogan |
Linking Strategy, Technology and Innovation. |
| USP |
They give stress in innovation, strategy and technology. |
| Arthur D Little STP | |
| Segmentation |
Companies and industries seeking professional business solutions |
| Target Market |
All industries, corporates, business groups |
| Positioning |
One of the oldest general management consultancies in the world. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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