Kurt Salmon Associates SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1649
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SWOT Analysis of Kurt Salmon Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kurt Salmon Associates

Parent Company

Kurt Salmon

Category

Management and strategy consulting

Sector

Consulting

Tagline/ Slogan

Kurt Salmon advises the world’s business leaders

USP

They are one of the first consultancies in USA.

STP

Segment

Companies and industries seeking professional business solutions

Target Group

All industries, corporates and business houses

Positioning

They are retail oriented and have good expertise

SWOT Analysis

Strengths

1. They were formed by the merger of Ineum Consulting and Kurt Salmon Associates (KSA)
2. They were founded in 1935 and have about 1600 employees all over the world.
3. They are expert in retail and consumer products consultancy
4. They are spread over 5 continents

5. Over 14 offices across Asia and Europe

Weaknesses

1. They are too closely tied to the state of the US economy
2. Global reach is lesser compared to market leaders

Opportunities

1. They have immense opportunity in growing economies.
2. They have opportunity to synergize with Ineum Consulting

3. Global tie-ups to maximise reach and offer diverse services

Threats

1. The global economic recession might hamper their business.
2. They have very construed geographic depth inspite of being present all over the world.

Competition

Competitors

1. McKinsey & company
2. Bain & Company
3. Accenture plc



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