CRA Charles River Associates SWOT Analysis, USP & Competitors

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SWOT Analysis of CRA Charles River Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CRA Charles River Associates

Parent Company

CRA international

Category

Economic & Management consultancy

Sector

Consultancy

Tagline/ Slogan

-

USP

They have more clients in the law and government area.

STP

Segment

Leading firms of the world

Target Group

Major law firms, corporations, accounting firms, and governments

Positioning

They provide economic, financial, and business management services

SWOT Analysis

Strengths

1. Acquired Marakon Associates which has enhanced their presence
2. They were ranked as top 10 in Economic consulting, top20 in Green initiatives in the best consulting firm.
3. They are more government oriented.

4. Over 20 offices globally means they gave a good reach

Weaknesses

1. They have limited range of services to business areas compared to leaders

2. They still haven't penetrated in countries across the world.

Opportunities

1. They have opportunities in the emerging economies of the world.
2. They have opportunities with various newly acquired democracies in middle east

3. Diversified services would add more to the brands presence

Threats

1. The ongoing economic recession possesses threat to their business.
2. They have lesser brand recall than their competitors

3. Companies setting their own knowledge centers

Competition

Competitors

1. NERA economic consultancy
2. The Brattle group
3. McKinsey & Company


The table above concludes the CRA Charles River Associates SWOT analysis along with its marketing strategy and brand parameters.

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