Milliman SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1175
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SWOT Analysis of Milliman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Milliman

Parent Company

Milliman Consulting

Category

Actuarial Consulting

Sector

Consulting

Tagline/ Slogan

-

USP

They are one of the older actuarial firms of the world.

STP

Segment

Organisations seeking professional consulting service

Target Group

Business, financial, government, union, education, and nonprofit organizations

Positioning

One of the most influential actuarial consulting firms.

SWOT Analysis

Strengths

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees

Weaknesses

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.

Opportunities

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.

Threats

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Competition

Competitors

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting

 


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