Hay Group SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2084
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SWOT Analysis of Hay Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hay Group

Parent Company

Hay Group

Category

Human Resource Consulting

Sector

Consulting

Tagline/ Slogan

People before strategy

USP

They have wide geographic reach.

STP

Segment

Major industries

Target Group

Private, public and not-for-profit sectors

Positioning

They work with senior executives to manage the human resource of the organization.

SWOT Analysis

Strengths

1. They have nearly 100 offices in over 45 countries
2. It is one of the oldest consulting firms in HR.
3. The Job Evaluation methodology created by them is used over in 8000 organizations worldwide

4. Expertise in the field of human resource management makes them a leading industry player

5. Has over 2500 employees world wide

Weaknesses

1. Still haven't established themselves completely in the emerging economies
2. They have poor brand recall vis-à-vis their competitors.

Opportunities

1. They have opportunities in the growing economies of the world.
2. HR sector is emerging as one of the powerful resource. Thus Hay group has opportunity for more business.

Threats

1. Being into one area of business could create stiff competition with current competitors as well as new entrants.
2. The global economic recession with the competition could bring pressure on their costs.

Competition

Competitors

1. Mercer consulting
2. Aon Hewitt
3. Towers Watson



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