Cornerstone Research SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1243
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SWOT Analysis of Cornerstone Research with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cornerstone Research

Parent Company

Cornerstone research

Category

Services to Attorneys

Sector

Consulting

Tagline/ Slogan

Economic and financial consulting and expert testimony

USP

They provide services to law firms only.

STP

Segment

Companies and law firms seeking legal consulting

Target Group

Selected law firms, lawyers etc

Positioning

It is a financial, economic, and litigation consulting firm.

SWOT Analysis

Strengths

1. They provide expert testimony and economic and financial analysis to attorneys, corporations and government agencies involved in business litigation.
2. They produce an annual publication called the "Securities Class Action Clearinghouse" in conjunction with the Stanford University Law School.
3. They get maximum business from the repeat clients.

4. Good presence and work reputation among its competitors

Weaknesses

1. Limited and a small workforce compared to some leading consulting firms
2. They have limited geographic reach globally

Opportunities

1. Providing legal consulting services to other industries is an immense opportunity.
2. They have opportunity in emerging economies.
3. They have opportunity to service governments worldwide.

Threats

1. The limited focus of business area (legal and service to law firms only) can be a serious threat.
2. Any competition entering into same business area can lead to severe reduction in market share.

Competition

Competitors

1. NERA economic consulting
2. McKinsey & Company



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