Analysis Group SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 980
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SWOT Analysis of Analysis Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Analysis Group

Parent Company

Analysis group

Category

Economic & Financial Consultancy

Sector

Consulting

Tagline/ Slogan

Economic, Financial and Strategy Consultants

USP

A leading economic and financial consulting firm

STP

Segment

Companies seeking professional consulting

Target Group

Law firms, corporations, and government agencies

Positioning

They give business strategy, economic & financial consulting services.

SWOT Analysis

Strengths

1. It is the largest privately held economic consulting firm in the United States.
2. They have been names as best place to work by both Vault.com and The Boston Globe.
3.  Analysis Group is among the top ten largest woman-led business in Massachusetts

4. Has global presence across 10 countries

Weaknesses

1. Limited global reach and awaresness compared to market leaders
2. They are not giving services to small & mid scale industries.

Opportunities

1. They have opportunities in the growing economies of the world.
2. Acquiring companies with similar synergies could strengthen their business.

Threats

1. Poor brand recall vis-à-vis in the times of competition forma a grave threat.

2. The global economic recession with the competition could bring pressure on their costs.

Competition

Competitors

1. Charles River Associates
2. Cornerstone Research
3. Compass Lexecon



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