Putnam Associates SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 864
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SWOT Analysis of Putnam Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Putnam Associates

Parent Company

Putnam Associates

Category

Strategy Consulting

Sector

Consulting

Tagline/ Slogan

Maximize value

USP

Their target market is pharmaceuticals & biotech firms.

STP

Segment

Professional consulting service

Target Group

Pharmaceutical & Biotech industries

Positioning

They have positioned themselves as focus oriented firm.

SWOT Analysis

Strengths

1. They are one of the Top 50 Strategy Consulting Firms

2. They are noted for work/life balance, overall business outlook, and promotion opportunities.
3. They were recognized by Consulting Magazine as a "Small Jewel" within the consulting marketplace for a fresh approach to client service, firm culture, and thought leadership.

4. Have presence in US and UK

Weaknesses

1. Market share is lesser than industry top organisations
2. They have limited geographic reach compared to leaders

Opportunities

1. They have immense opportunities in emerging economies of the world.
2. They have opportunity to look into healthcare sector as a whole.

Threats

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

Competition

Competitors

1. A.T. Kearney
2. McKinsey & Co.
3. Booz & Co.



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